Find a business partner

Monday, August 17, 2009 ·


The one thing that can ensure success in your new venture is a business partner. Your business partner might be your spouse, or your best friend, an old school body, or the person sitting one cubicle away. What makes the person a business partner is the shared enthusiasm for your shared business.

The first thing you should do when you decide on your new venture, is to start inviting your friends out to lunch or for a cup of tea. Catch up on what they've been doing, and listen carefully to what they need in their lives. During that conversation, you're going to be able to talk about what you've been up to lately.

That's when you get to reveal your enthusiasm. Burble about what makes it so special for you. Then pay attention to their response. If they yawn and look at their watch, they're not your business partner. If they sit very still and hang on your every word, that's your business partner.

It might take a while to find your business partner, but it can be a very fun process. I mean, having lunch with friends is not a terrible way to conduct a business. If you're careful not to put all of your hopes in one basket, and sway over that line of making the person feel trapped by your need for their interest, you'll have fun and so will they.

Once you've found your business partner, you'll have someone to brainstorm with, someone to go to conventions with, someone to share in business responsibilities, someone to bolster you when you have low energy, someone to call and talk for hours about your ideas and theirs.

Your business becomes a lot friendlier, once you've found that magical person who will stand by your side and never leave. NOW you can accomplish ANY thing.

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