Look to the boomers

Do you want a LOT of customers? Do you want a LOT of business partners?

Look to the baby boomers.

Baby boomers control about 65% of the wealth on the planet. They have money to use; they are experienced consumers; there are a LOT of them: 76 million in the US, 1 billion worldwide.

Just after World War II, between 1946 and 1964, baby boomers popped up everywhere. What did they need first? Baby food. Gerber became a household name as it fed boomers across the country. After that, in quick procession other HUGE trends swept the world: Mattel and Hasbro (toys); the Beatles, Rolling Stones, and Beach Boys (music); Ford Mustang (cars), McDonalds and Burger King (fast food); then Century 21 (real estate). These trends were so huge, that we simply think of them as reality. But, if not for the boomers, these trends would have been blips on the screen, like rotary clubs and literature societies.

Right now, the boomers are between 45 and 65 years old. What are they buying now?
Health and wellness information and products
Stay young stuff
Financial planning

If you choose one of these markets, you'll have the potential of a billion customers knocking at your door.

One of the things that I love about my company is that it's perfect for baby boomers, both as customers and as business partners. It combines aspects of business and health, financial freedom and staying healthy, that are very appealing to the baby boomers. It has it all.

Nice, huh?

What's the right product for you?

The very core of a successful network marketing business is a product that you believe in, something that people truly want or need. To be sustainable, the product has to be unique and consumable.

Unique means that people have to buy it through you. It can't be something that they can pick up at Long's or Safeway. It has to be something that piques their interest, something that they recognize is going to help them in a way that other things haven't helped them.

Consumable means that your customer uses it up and buys it again next month. If you're selling aluminum siding, then you're constantly looking for your next customer, because last week's customer isn't going to be buying another set next month.

The right product is in front of the trend. Take the wellness industry. People are disillusioned with our health-care industry and are becoming more and more interested in maintaining their health, improving their health, so they can stay out of the hospital, stay out of their doctor's office.

A great product is one that will benefit baby boomers. They're still the biggest consumers around, and if you catch their interest, you will have more customers than Colonel Sanders and Ronald McDonald combined.

Look around. Find something that wows you. I tried 4 different companies, no wait, 5 companies, before I found the one that makes my socks roll up and down.

Find yours, and you're half way there.